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Home > Why Jersey > Success Stories

Breca Swimrun

Teams race counter-clockwise around the island in a battle against Jersey's relentless 40ft tides

In late 2015, we were looking for a location to host the second event of our global swimrun series. It was a critical decision for the business: we’d established a reputation for delivering high-quality events in world-class locations at our inaugural race in the Lake District, and needed somewhere that offered a commensurate level of quality, challenge and adventure.

We found that place in Jersey. The swimrun format requires athletes to swim and run in multiple stages in wilderness locations. Jersey’s costal pathways, untouched bays and pristine beaches provide the perfect setting: it’s untamed, challenging and beautiful.

Crucially, it became immediately apparent that Breca Jersey was an event we could scale. There are excellent transport links from London, our biggest market, and from the continent. There is a wide range of accommodation, outstanding restaurants and well-organised transport around the island.

The Events Jersey team were instrumental in helping us establish the event and in supporting its continued success. They were our first point-of-contact, introduced us to key stakeholders and provided marketing and PR support. They made the complicated task of creating a new event in a new location easy.

As a result, the Breca Jersey swimrun is now an established annual race, attracting top athletes from the UK and abroad. It’s a world-class destination, and we look forward to growing the event in the years to come.