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Home > Why Jersey > Key Sectors

Tourism

A vibrant tourist industry offering a unique island break for all

Unspoiled beauty and a unique charm coupled with easy access and a range of authentic experiences has put Jersey firmly on traveller’s wish lists. More first-time holiday makers have chosen Jersey, the island break, over the past three years than ever before.

Jersey is inspiring even more visitors to discover or rediscover the island with visitor numbers up year-on year.

Why choose Jersey?
  • 1
    Customer first

    The ambition of Visit Jersey, the island’s marketing organisation, is to deliver 1 million visitors to the island by 2030 underpinned by a customer-first approach.

  • 2
    Storytelling

    Communications are focused on the evocative emotions travellers are likely to feel on visiting the island – revitalized, calmed, refreshed and rejuvenated. Reminding past visitors of Jersey’s unique, special appeal and inspiring new visitors to experience the island for themselves.

  • 3
    Experiential tourism

    A tourism product can be purchased, it is the experience that is remembered. Visit Jersey and its partners are collectively creating memorable, immersive and authentic experiences designed to connect travellers to the island break.