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Home > Why Jersey > Ambassadors

Tony Moretta

Digital Industry Ambassador

Tony has over 20 years of senior management experience across a wide range of digital industries, including mobile, online, broadcast, payments, advertising and data analytics, using the latest technological innovations to develop new revenue streams.

Tony began his career at NatWest on the graduate training programme, going on to spend seven years there and rising to Senior Manager of Commercial Development in their cards business. He went on to work for Visa Europe as Vice President of New Products, where he developed a number of new electronic payment products. He took this interest in innovation to ITV Digital where he was Director of Interactivity, followed by senior positions at the National Grid Wireless and Digital Radio UK, where he increased digital radio sales from five million to eleven million in testing market conditions and persuaded the car industry to standardise it in all new models.

Before joining Digital Jersey, he was delivering a number of projects in the digital space for both the UK Government and major private sector companies, and was one of the founders of Weve, a joint venture between EE, O2 & Vodafone in mobile marketing, payments and data analytics.

As CEO of Digital Jersey Tony is responsible for delivering the organisation’s long-term economic, social and reputational objectives together with meeting annual business plan goals, to develop Jersey as a recognised digital jurisdiction.

Globally competitive with a growing digital sector
Key Sectors Digital

Jersey is one of the most attractive locations in the world to run a digital enterprise

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